Maurizio Del Vecchio

Digital Growth Marketer & Product Strategist

Hey there, thanks for visiting my page!

I’m a marketing technologist passionate about building profitable products from idea to business. With a passion for product development and eye for data analysis, I love building full-stack marketing campaigns to unlock customer growth.

If you want to chat about growth, data, automation, product, design and business ideas... I'm happy to connect with you. Drop me a line to hello@mauriziodelvecchio.com and feel free to connect with me on LinkedIn.

EXPERIENCE

Snr. Growth Marketing Manager (Full-Stack) - Remote Year

May 2016 - Dec 2017, Working Remotely (Currently in Lisbon)

Leading organic growth strategies, funnel optimisations, SEO and A/B tests to grow the business worldwide.

Digital Marketing Manager & Demand Gen - Virgin

May 2016 - Dec 2017, Dublin (Ireland)

Responsible for designing and implementing online marketing strategies focused on growing the Irish demand for Virgin’s products. My role is focused on delivering efficient campaigns, insightful analytics and statistical reporting and ensure a successful communication with product teams and third party agencies to influence others and drive results. By leading the Search execution, I’m responsible to plan, manage and execute SEM campaigns and drive SEO optimizations through technical implementations and strategic content initiatives.

Senior Digital Marketing Strategist - Google, Accenture

April 2015 – May 2016, Dublin (Ireland)

I developed global advertising campaigns for Google’s largest customers in multiple verticals, while training and coaching the team. Liaised with Google teams worldwide to align best practices across multiple verticals. I was involved in dashboard design and reporting automation. Nominated ‘Best Employee of the Quarter’ for the Google Project.

eCommerce Marketing Manager & Web Analyst - Rogiam Store

November 2012– April 2015, Italy

Managed the digital strategies and developed the online business. Defined and executed digital projects across multiple channels: SEO, PPC, Display, Email and Social. Increased the ROI across the paid channels while leading a team of specialists and third party agencies.

PROJECT

Co-Founder & Product Manager - GigLink.club

GigLink is an app that connects the electronic music industry and creates booking opportunities by connecting promoters in the same area and facilitating flight sharing. We aggregate data from different providers and we merge the information with what has been submitted from artists and manager from all around the world. We process about 100,000 new pieces of information every week. It all gets organised and transformed into valuable information. Our system intelligently matches artists and venues and automatically suggests the best gigs for each artist. We scan the artist's calendars to help promoters organising events. We also scan similar artist's calendars in order to provide helpful suggestions. It all happens in few milliseconds, using a dataset containing over 2 million pieces of information.

EDUCATION

Harvard Business School

HBX Core - Business Analytics, Economics for Managers and Financial Accounting

Polytechnic of Bari - Engineering & Management

Bachelor's degree

MY SOUND TRACKS

I had a lot fun in my studio, and hope you'll enjoy some tracks I produced in the last few years :)